Looking to attract and mobilize young workers? Here are five elements that build to meet their expectations and ambitions with regard to the job market.
This compilation is drawn from a survey by staffing firm Randstad Canada to 1200 workers of Generation Y (born between 1981 and 1994) and the Z generation (born between 1995 and 2010).
Social responsibility: not less than 82% of workers surveyed believe it is important that their employer contributes positively to their community. The most effective way to do this is to create new jobs locally, according to 31% of respondents.
Diversity: inclusion and harmony are values to new generations. Young workers are seeking an employer promoting diversity - both professional and cultural, but it is gender that is of the most importance, as 88% of Y and 87% of Z.
Communication: high in the era of Web and social media, young workers want an environment where premium dialogue where they can express themselves and be heard. Communication skills are also sought from the main quality of a leader, who they expect including regular feedback.
Flexibility: The work-life balance is a growing concern, young workers seeking an employer offering both flexibility in scheduling work habits (teleworking, technological tools, etc.). No less than 20% of respondents want further that their superior offers them the opportunity to work independently.
The implication: Y and Z generations of workers want to take part in major projects and contribute to the results. So employers have an incentive to be responsive to their ideas and give them the chance to use their creativity. Young workers are also looking for opportunities to learn and improve, whether through training, mentoring and special projects.
